A brand system your staff can run without a designer.
Most clients come to us for a website and realize the message and visual rules are out of date. We fix the brand first so the site, events, and board materials all match.
One identity across web, print, and events.
We design the logo, color palette, website layouts, and print templates together so every piece looks like it came from the same organization.
Four steps from audit to handoff.
We start with your strategic plan and finish with a guide your staff can use on day one.
Discovery
We interview leadership and staff, review your strategic plan, and see where the current brand falls short.
Messaging
Clear words for your homepage, your About page, and what staff say when someone asks what you do.
Look and feel
Logo, color, type, and photo rules built for websites, event signage, and board packets.
Rules for staff
A short usage guide that shows what to use, what to avoid, and how to put new pieces together.
Every color and font has a clear job.
We assign every color and typeface a role and a plain rule for where to use it. Here is how we document our own system.
Palette roles
click a bar to copy
Warm sand · The default page ground. Never a text color.
Type specimens
- Gooper
Members keep coming back
- Geist
Body copy sets the tone for everything a reader spends real time with.
- Geist Mono
Artifact 04 / Palette roles
Headings
Regular 400. Page titles and section titles only.
Body
Reading copy and smaller headings. Regular 400, Medium 500.
Labels
Uppercase, 0.18em tracking. Eyebrows, buttons, data.
Your Brand Foundation guide.
Every project ends with a custom guide set in your fonts and colors, with your messaging, logo files, color roles, and usage rules in one place.
See the difference in the wild.
Drag the slider to compare event signage, board packets, and the website before and after a brand overhaul.
Before
After
Before
After
Before
After
The work, in their words.
Nicole McNew
EDCO
EDCO
“They identified workflow efficiencies, presented ideas to our team, and proactively found solutions based on our feedback.”
829
pages migrated
Marisa Hossick
Deschutes River Conservancy
Deschutes River Conservancy
“Our work at the DRC is complex and fare·well helped us navigate how we tell our story in an accessible and beautiful way.”
2,120
pages and posts in one Webflow site
Tyson Perkins
Oregon Outdoor Alliance
Oregon Outdoor Alliance
“Working with a nonprofit can be unique, and they were patient and cooperative with us allowing us to bring our vision to life.”
200
Clicks from Google Search in the first 28 days
Will Curry
Kamperage
Kamperage
“From design to execution, their team quickly delivered a site that not only looks incredible but also functions seamlessly. Their ability to translate my ideas into an intuitive, user-friendly platform made the entire process feel effortless.”
Tim Winner
TAO
TAO
“World-class website that was delivered on time and within budget. The entire process was efficient.”
Brand questions, answered.
What does a brand engagement include?
Interviews with leadership and staff, a review of your strategic plan, core messaging, visual identity (logo, colors, fonts, photo rules), and a Brand Foundation guide your team can use every day.
Do we need a rebrand when redesigning the website?
We audit your current brand at the start of the website project. If the logo holds up and the real issue is inconsistent messaging or dated templates, we fix those without scoping a full rebrand.
How long does brand strategy take?
A standalone brand project takes 8 to 12 weeks. When paired with a website project, discovery and messaging happen first while the site structure is underway.
What do we get at the end?
A Brand Foundation guide covering your positioning, audience, messaging, logo files, color palette, typography, and usage rules, along with all working files.
Can brand and website run at the same time?
Yes. Discovery and messaging feed the website structure while visual design is underway, which shortens the overall timeline.
Start with a brand audit.
Bring your current site and materials. We will tell you what still works, what needs to change, and how to scope it.