Innovation with Intention: Introducing the New fare·well
A web design agency rebrands to reflect its renewed commitment to helping community-focused organizations succeed digitally — shifting from Farewell Media to fare·well.
- studio
- rebrand
- company
Stepping into a new chapter
fare·well has undergone a strategic rebrand to align with its core purpose: "helping those who help others." This transformation represents more than visual changes — it signals a fundamental commitment to supporting community-focused organizations with innovative digital solutions.
The rebranding rationale
The shift from Farewell Media to fare·well honors the agency''s roots in Bend, Oregon, historically known as Farewell Bend. The new name emphasizes helping clients fare well in digital spaces. The accompanying tagline, "innovation with intention," captures the organization''s approach to creating purposeful, impactful work.
Core values
Five guiding principles shape every project:
- Calm Confidence — composure and informed decision-making
- Innovate and Grow — continuous learning and practical solutions
- Mindful Productivity — efficient systems and well-being protection
- Shared Success — collaborative achievements across teams and clients
- Love What You Do — passion-driven, community-focused work
Visual identity
- Typography: Gooper serif for warmth, Geist sans-serif for clarity, Geist Mono for technical content
- Color palette: nine thoughtfully selected hues inspired by Central Oregon landscapes, including Sandy White, Lava Black, and Juniper Blue
- Visual style: zoomed image gradients with subtle texture, rounded shapes emphasizing approachability
What this means for our clients
Tailored packages including guided growth strategies and ADA website audits ensure accessibility and inclusivity for community organizations. The same team, with renewed clarity.
Want help applying this to your org?
We work exclusively with associations, chambers, and foundations. Free 30-minute scoping call.