- Website
- Directory
- Events
- SEO
200 clicks from Google Search in 28 days
- Industry
- Outdoor association
- Duration
- 6 months
- Launched
- October 2025
About
Oregon Outdoor Alliance is the nonprofit home of Oregon’s outdoor industry. Through chapters in Bend, Portland, and Hood River, they run networking, member programs, and advocacy for the people who make outdoor work possible.
About
Oregon Outdoor Alliance connects Oregon’s outdoor businesses, from well-known brands to independent guides. We rebuilt the site so membership, events, and a reason to join were easy to find.
200
clicks from Google Search in 28 days
Page 1
from page 3 in 60 days
6 months
from brief to launch
Awwwards
Honorable Mention
The live site
People looking for Oregon’s outdoor industry could not find the alliance.
Member stories were buried behind logo walls. Chapters had no spotlight. Title tags were eleven characters long. Every page needed to answer why join.
Strategy
Lead with membership, events, and chapters, not a brochure. The site should help people join and show up, and help Oregon outdoor businesses find OOA on Google.
Design
Research with members from gear makers to guides, then an Oregon-grounded look that stays clear on a phone.
Webflow / CMS
A Webflow site with a filterable member directory, event calendar, scholarship pages, and the paths that explain why to join.
Oregon’s outdoor industry could finally find the alliance on Google.
The new site earned 200 clicks from Google Search in the first 28 days.