- Web
- SEO
- Content
- Accessibility
500 clicks from Google Search in 28 days
- Industry
- Nonprofit · Affordable homeownership
- Launched
- September 11, 2023
About
First Story builds affordable homes so families can own them. The site has to explain who can apply, show the work, and give donors a way to contribute.
About
First Story wanted a site that could bring in donors, make the family application simpler, and show the homes they build.
500
clicks from Google Search in 28 days
Webflow case study export. The export does not name the calendar dates.
100%
SEO health score
Webflow case study export. The export does not name the tool or the date of the score.
35%
increase in organic traffic
Webflow case study export. The export does not name the measurement window.
The live site
Families needed a clear way to apply. Donors needed to see the work and give.
Strategy
A short path for families to apply, and program pages that spell out who qualifies and the steps to take.
Design
A warm design with success stories and photos of the homes and the people who live in them.
Webflow / CMS
Donation forms include recurring gifts. Email sign-ups and impact reports keep supporters posted. Pages are written for affordable housing and homeownership searches, and the build follows WCAG.
The site earned 500 clicks from Google Search in 28 days. Organic traffic rose 35%. The SEO health score is 100%.