- Web
- SEO
- Content
+60% organic search clicks in 12 months
- Industry
- Trade association · Benefits and services for tech companies
- Launched
- 2022
About
Techworks Northwest is a nonprofit association for tech companies in Oregon and SW Washington. Members pool their buying power to get group health benefits, payroll, HR tools, and other services a small company could not get alone.
About
We built Techworks Northwest's Webflow site and kept tuning it for search. Over the past year, organic clicks rose 60% and search impressions nearly doubled.
The live site
Techworks shared a benefits partner, Get-Benefits, and the two sites looked too alike. The new site had to feel distinct, explain membership clearly, and sell services like benefits and payroll.
Strategy
We built the site around membership: what it includes, what it costs, and how to join. Each service got its own page. The "Knowledge Center" became a plain blog.
Design
More color, less corporate stock photography, and vertical service cards with photos, so the site would not read as a copy of the partner site. Type is Inter and Maven Pro.
Webflow / CMS
Webflow with a blog and events CMS, and Outseta for membership sign-up and pricing. Since launch, we run monthly SEO reporting and content.
Techworks needs tech companies to find it and join. Over the last 12 months, organic search clicks rose 60% and impressions rose 89% versus the year before. The site also has 569 backlinks from 69 domains.