All work
Technology Association of Oregon website
Technology Association of Oregon logo
  • Strategy
  • Content
  • SEO
  • Web

+130% organic search clicks, year over year

Industry
Trade association · Tech industry, Oregon and SW Washington
Launched
February 2024

About

The Technology Association of Oregon connects tech companies and their people across Oregon and SW Washington. It runs events, industry communities, advocacy, and member benefits. TAO has 500+ members, including AWS, Intel, HP, and Google, and hosts about 120 events a year.

See the live site

About

TAO had 592 WordPress pages, and only 15 got more than 10 visits a month. We cut it down to a focused Webflow site. Organic clicks have since more than doubled.

The live site

techoregon.org
01The problem

The old WordPress site had 592 pages but drew only about 775 visits a month. Just 15 pages got more than 10 visits a month. The site leaned on events and a playful tone that did not fit an audience looking for serious industry support. TAO said “nothing is really working” beyond basic information.

TAO was rebranding at the same time, and wanted to launch in Q1 2024.

02The approach

  1. Strategy

    “Less is more”: we cut the page count hard. The new site is built around four paths: About, Get Involved, Events, and Benefits. Member services beyond events got their own pages, as the brief asked.

  2. Design

    Serious, established, and modern, per TAO’s brand sliders. Douglas fir green (#096545) leads, with ocean, seagrass, and scotch accents. Type is Brandon Grotesque with Merriweather.

  3. Webflow / CMS

    We built Webflow CMS collections for events, signature events, blog posts, members, sponsors, communities, the job board, newsletters, executive briefs, and the Techlandia podcast. The live sitemap lists 621 URLs, including 258 member profiles and 191 events. A SilkTide scan scores the site 94% for accessibility.

03The result

Organic search clicks grew 130% over the past year.

The site earned 11,149 organic search clicks in the last 12 months. Search impressions rose 149%, and the average Google position is 10.5.

In their words

World-class website that was delivered on time and within budget. The entire process was efficient.

Tim Winner

TAO