REDI
- Strategy
- Content
- Web
A site that sells Redmond, not just REDI
- Industry
- Economic development · Business recruitment, Redmond, Oregon
- Duration
- 14 months
- Launched
- January 2025
About
REDI is a private nonprofit founded in 1987. Business and the public sector created it together to grow jobs and investment in Redmond, Oregon. It helps companies start, expand, or relocate there. Its edge is local connections and relationships.
About
REDI's old site was dated and too big. We cut it down and rebuilt it around the businesses, industries, and region that make the case for Redmond.
The live site
The old site was dated and had too many pages. REDI said it needed to consolidate. It also wanted visitors to call or email, since it wins through personal relationships. And it wanted to tell better stories about the businesses it helps, the region, and the people who live there.
Constraint: another firm was refreshing REDI's brand at the same time.
Strategy
We planned every page section by section before design. The site leads with "Why Redmond," then industries, business highlights, and a clear "Get in touch" path on every page.
Design
Warm, established, and classic, per REDI's brand sliders. Deep green (#063830) with Roboto Flex headlines. Large outdoor photography carries the region's story, which REDI said was a key reason businesses move there.
Webflow / CMS
We built CMS collections for industries, business highlights, events, news, and investors. REDI staff now post events and news on their own. The live sitemap lists 85 URLs.
REDI's goal was to get site visitors to reach out. Every page now ends in a contact path, and nine industry pages make the case for specific sectors.