- Strategy
- Content
- SEO
- Web
829 pages migrated
- Industry
- Economic Development
- Duration
- 13 months
- Launched
- November 2024
About
Economic Development for Central Oregon (EDCO) helps companies move to, start in, and grow in Central Oregon. It serves Bend, Redmond, Madras, Prineville, La Pine, and Sisters. It also publishes the region's economic data and major-employer lists.
About
EDCO's 8-year-old site buried its best data in old PDFs. We rebuilt it in Webflow around industries, communities, and resources, with the data right on the page.
829
pages migrated
Imported from Case Study Reference · September 2026.
600
clicks in 28 days after launch
Imported from Case Study Reference · September 2026.
100%
accessibility score
Imported from Case Study Reference · September 2026.
300+
members
Imported from Case Study Reference · September 2026.
The live site
The old site was 8 years and 6 months old. Only 2 pages that were not maps drew more than 20 visits. Search traffic came from 233 "map" keywords, but 85 of those led to outdated PDFs, most from 2014. Those PDFs had no call to action. The industry pages did not show EDCO's strength in sectors like aviation and manufacturing.
Strategy
We organized the site around EDCO's own model: Move, Start, Grow. Each key industry and each community got its own page. Data moved out of PDFs and onto the page, where a visitor can act on it.
Design
A clean system in EDCO blue (#076194) and green, with Outfit as the single typeface. Charts on the Economic Indicators page show population, jobs, and industry mix.
Webflow / CMS
We built Webflow CMS collections for business resources, success stories, events, and the blog. EDCO staff and interns reviewed every resource and story before launch, and keep adding more. The live sitemap lists 420 URLs, including 291 blog posts and 81 resources.
EDCO's goal was to attract and engage businesses looking at Central Oregon. The new site puts data, industry stories, and 81 business resources in front of them, each with a path to contact EDCO.
In their words
fare·well served as a true partner in developing a new website for EDCO. They identified workflow efficiencies, presented ideas to our team, and proactively found solutions based on our feedback. I highly recommend working with the fare·well team.
Nicole McNew
EDCO