- Web
- SEO
- Ongoing support
573,000 organic search clicks in a year, up 65%
- Industry
- Live music venue · Outdoor concerts, Bend, Oregon
- Launched
- 2024
About
The Hayden Homes Amphitheater is an independent riverfront venue in Bend's Old Mill District, built in 2001. It holds up to 8,000 people and hosted more than 50 shows in 2025. It has welcomed more than a million guests, and Travel + Leisure named it one of America's coolest venues.
About
Fans search for a show, then buy a ticket. We rebuilt the Hayden Homes Amphitheater site in Webflow around that path, and organic clicks grew 65% in a year.
The live site
Strategy
Built around how fans find shows: by artist, by date, and by genre. Every event, artist, and genre has its own page, so each search for a show lands on a page that sells it. Venue pages answer the practical questions: parking, seating, accessibility, and food.
Design
A bold, poster-like look in deep navy and bright orange, with Red Hat Display and Switzer. Big concert photography leads every page.
Webflow / CMS
We built Webflow CMS collections for events, artists, genres, news, and season photo galleries. The live sitemap lists 1,217 URLs, including 651 artist pages and 454 event pages. We also run monthly SEO reporting and a partner and employee portal.
The venue needs fans to find each show and buy tickets. Over the last 12 months, the site earned 572,987 organic search clicks, up 65% from the year before, from 6 million search impressions. Its click-through rate from search is 9.5%.