- Strategy
- Content
- SEO
- Web
4.5 spots higher on Google
- Industry
- Trades · Plumbing, hydronic heating, radiant floors, snowmelt
- Duration
- 10 months
- Launched
- June 2026
About
Metolius River Solutions installs custom plumbing, radiant floors, boilers, and snowmelt systems within 45 miles of Bend, Oregon. Owner Jeremy Short founded the shop in 2003. It holds both a plumbing license and a boiler license, which few Central Oregon contractors carry.
About
We moved a 20-year Bend trade shop to a new name, a new domain, and Webflow. Three months later, its average Google position is 4.5 spots higher.
The live site
The old WordPress site at metoliusriverplumbing.com looked dated, and it did a poor job of turning visitors into calls. The owner said the information worked, but the "connecting portion" was lacking. The name "Plumbing" also undersold the hydronic and boiler work that sets the shop apart. The constraint: the rebrand meant a new domain. Domain moves often cost 10–30% of search traffic for 4–8 weeks. The site had to change name without losing its search history.
Strategy
We split the audience into builders and homeowners, and gave each a page. We led with the dual plumbing and boiler license as the main proof point. We built eight location pages for the towns the shop serves, from Bend to Prineville.
Design
Earthy, quiet, and classic, to match the owner's answers on our brand sliders. The palette uses the shop's olive green, a deep green-black, warm red, and gold. Type is Plus Jakarta Sans for headings and DM Sans for body text, both free Google fonts, as the client asked.
Webflow / CMS
We built the site in Webflow with CMS collections for projects, testimonials, FAQs, and service sub-pages, so the owner can add photos and jobs. We mapped all 27 old WordPress URLs to new pages with 301 redirects on the old host. We set up Search Console for the new domain and filed a Change of Address with Google.
The client's main goal was to inform visitors, then get them to make contact. In the first month after launch, the new domain averaged position 21.2 on Google. By the most recent 30 days, it averaged 16.7. That is 4.5 spots higher, after a domain change that often causes a drop.